King Bee were commissioned by award-winning agency H+K to produce a 2.5 minute animated video promoting Child Continence charity ‘Eric’ and Pampers Underajms. King Bee enjoys both the script writing and design phases of any project and is particularly keen on a challenge – In the case of the ‘Sleepeazy’ video – blending a reassuring sensitive tone with a little humor was a delicate balance and one we achieved really well with this video. We are particularly happy with this fresh style we created for the video – The design quality needed to appeal to kids aged 5-10 watching contemporary series whilst still giving a nod to both Pampers Underjam’s branding and Eric’s. The results speak for themselves..
.