King Bee were commissioned by Inspired Films to produce this 1-minute promo video for ILM’s new learning platform ‘Solar’. King Bee’s team worked closely with creative agency Inspired Films to develop the creative device to: get across the key benefits of the new digital learning platform through visual metaphors such trees/organically planting seeds and sprouting knowledge the use of circles / custom-designed iconography helped to keep the energetic /futuristic branding of ‘Solar’ constant throughout the short video the use of very fluid motion graphics animated beautifully in after fx connotes the speed and seamless simplicity of the new platform
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